Title: Be Present
Format: Typographic composition
Dimensions: Variable
A visual translation of the mantra “be present,” created for printed merchandise. The final design emerged from a rigorous process of creating 54 distinct thumbnail layouts, systematically exploring how variations in placement, scale, weight, and typographic style transform audience engagement with the phrase.
Process: 54 thumbnail layouts of the mantra, exploring how varying the placement, scale, weight, width, style of words affects the way the audience engages with the mantra “be present.”