Title: Social Campaign
Format: Wild posting & Motion Campaign
Static Deliverable: 24" × 36" Poster
Motion Deliverable: Digital Animation
Typeface: Area
Tools: Adobe InDesign, After Effects
This campaign confronts the way algorithms narrow our worldview and amplify bias. Designed to reach urban, digitally-native audiences, it launches with a bold, typographic wild-posting poster.
The design was later translated into a motion poster using After Effects, extending the project into a screen-based format for digital billboards and public displays.